Turning Saudi Towns Into Exciting Destinations
At Baheej, our mission is to transform Saudi towns into world-class travel destinations defined by extraordinary experiences.
We offer authentic connections with the local culture, community and nature. Travelers arrive in search of a unique experience and leave feeling joyful, inspired and eager to return.
Baheej is a collaborative endeavor between the private sector and ASFAR, the Saudi Tourism investment company. In alignment with Saudi Vision 2030, our goal is to transform Saudi towns into attractive travel destinations for those in search of a vibrant lifestyle and authentic experiences accessible to all.
We envision a new era for Saudi Arabia tourism: one of experiential travel, joyful, curated activities and authentic connection to the local culture and landscape.
A destination that caters for all, residents, and visitors alike, which travellers will return to again and again.
